What? There is a bakery inside this fancy and modern building – Passion 5. So true. This is not only the head office of SPC Group, a food giant in Korea that owns many popular such as Paris Baguette, Baskin Robins, Dunkin Donut and Paris Croissant, but also the innovation center and testing frontier for the entire group. This is undoubtedly mostly celebrated and innovative bakery in Korea. All the creations here consist of magic, entertainment, craft, nostalgia, analogies, complexity, surprise, shapes, interesting presentations, contrasting textures and temperatures, and wow factor. Products for the brands would be tested here before market launch. New shape, new flavor, new packaging, new ingredient…all kinds of bizarre that you can imagine.
If you have been following my blog from the very start, I wrote my experience in Passion 5 restaurant – L’ atelier as well, which is on the 2nd floor of this glamorous building. You can visit their website to feel the heartbeat of this young and fun brand.
Let me know which product you love the most!