I am not sure since when burger is becoming a FASHION. It is definitely not generated by McDonald’s, KFC or Burger King. The trend is that burger is going towards high-end. A good quality burger’s price can be equal to a main course.
At food network, the hosts are discovering new burger places. Bobby Flay is proud of his burger dishes. Chefs are playing with the ingredients: the buns, the patti, the onion, the cheese, even the tomato and lettuce have to be LOCALLY SOURCED. Last week I was reading a report at WSJ that the high-end burger is becoming a fashion in Europe too. Click here to read the WSJ article.
I am not a burger fan but I do have burger memories. I remember when I was 5 years old, KFC opened the 1st place in my hometown, which is a pretty developed city in a coastal province in Southeastern China. My parents took me there to try the burger (poor me it was too spicy!). Later on I fell in love with KFC and McDonald’s somehow. If I remember it correctly, it was because they have kids combo which came with a hello kitty or snoopy. Every time I got a grade of 100, my parents would reward me with a burger. My family had this tradition until I was 12 years old, when KFC and McDonald’s were wildly considered junk food. I haven’t eat burger for years even in US.
Talking about Black Iron Burger – I came here during the World Cup time and my co-workers needed a bar to watch the Mexico VS Netherlands game. I thought why not trying a burger since I am already here? Here it was with radicchio, pine nuts, some onions and aged Parmesan. The buns are soft with a little bit crispy in the surface, and it absorbs the juices perfectly.
Maybe next time I will try Shake Shack, another renowned burger place in NYC. And I am also interested to see how long will this burger fashion lasts.